If you’re a martial arts instructor or fighter stepping into the business side of coaching, one of the hardest questions to answer is:
“What should I charge for private lessons?”
Pricing isn’t just about numbers — it’s about value, positioning, and sustainability. Charging too little can devalue your time, while charging too much too soon might scare off students. Here’s how to find your balance and price your private MMA lessons fairly.
Why Fair Pricing Matters
Setting the right rate affects more than income — it shapes your reputation and client relationships.
- Too low: Students may assume your quality is lower.
- Too high: You may lose early clients before building credibility.
- Just right: You earn fairly while signaling professionalism.
Fair pricing helps you build long-term trust and sustainable growth.
Step 1: Know Your Market
Start by researching other local MMA or martial arts instructors.
Look at gyms in your area or check online platforms to compare rates.
Average private lesson rates:
- Small towns: $40–$60/hour
- Mid-sized cities: $60–$90/hour
- Major cities: $100–$150/hour
Remember: these numbers can shift depending on your credentials, location, and facility access.
If you’re a pro fighter or hold a black belt in multiple disciplines, your rate can be higher than local averages.
Step 2: Factor in Your Experience and Specialization
Your background directly impacts your value:
- Pro MMA record or competition experience = premium rates
- Certified coaching credentials = trust and professionalism
- Cross-disciplinary knowledge (e.g., BJJ, striking, conditioning) = higher versatility
Students aren’t just paying for your time — they’re paying for the years of training and insight that come with it.
Step 3: Consider Location and Setup
If you’re teaching at a gym, the owner might take a percentage cut (often 20–40%).
If you’re running sessions independently (in your own space or outdoors), factor in equipment, insurance, and travel costs.
Tip: Include these costs in your hourly rate so your income isn’t eaten up by overhead.
Step 4: Offer Tiered Packages
Instead of a flat hourly rate, offer packages that reward commitment:
- Single session: $75
- 5-session pack: $350 ($70 each)
- 10-session pack: $650 ($65 each)
This structure gives students flexibility while improving your income stability.
You can also include optional add-ons like nutrition advice or conditioning programs for extra value.
Step 5: Be Transparent About What’s Included
Students should know exactly what they’re paying for.
List session details clearly, for example:
- One-on-one technical instruction
- Video breakdown or feedback
- 15 minutes of warm-up and cooldown
- Personalized training notes
Transparency builds trust — and avoids uncomfortable pricing conversations later.
Step 6: Adjust Rates as You Grow
Once your schedule fills consistently, it’s a sign demand is strong.
Increase rates gradually (5–10%) every 6–12 months, but keep existing loyal clients at their original price.
This approach respects long-term students while acknowledging your growth.
Bonus Tip: Offer Value, Not Discounts
Instead of slashing prices, add more value.
For example:
- “Book 10 lessons, get a free technique analysis video.”
- “Referral bonus — bring a friend and get one session half off.”
This strategy maintains your professional image while rewarding loyalty.
Key Takeaways
- Research your local market before setting prices.
- Reflect your experience and certifications in your rate.
- Use packages for steady income and student retention.
- Be transparent about what clients get for their money.
- Adjust as your demand and credibility grow.
“Fair pricing isn’t about being cheap or expensive — it’s about valuing your time and skill.”