Introduction
Most MMA gyms rely heavily on social media to reach new students, but email newsletters are one of the most powerful marketing tools you can use. Unlike social media posts — which most people never see — email goes straight to someone’s inbox. It allows you to stay connected, build trust, share updates, and turn curious visitors into long-term members.
The best part? You don’t need advanced marketing skills. A simple, consistent newsletter can help keep students engaged and bring new people into the gym.
Here’s a beginner-friendly guide to creating newsletters that actually help your gym grow.
Why Email Newsletters Work for MMA Gyms
Email works because it gives you direct access to people who are already interested in what you offer.
Benefits include:
- Builds trust with new prospects
- Keeps current students engaged
- Helps reduce cancellations
- Makes announcements easier
- Showcases your gym’s personality
- Creates community outside the mats
People rarely check gym websites, but they check email every day.
Step 1: Build a Simple Email List
Start with a simple list — don’t overthink it.
Collect emails from:
- New members
- Trial class sign-ups
- Website visitors
- Parents of youth students
- People who ask questions online
- Your current members
A clipboard at the front desk or a digital sign-up form works fine.
Step 2: Choose an Easy Email Platform
You don’t need expensive software.
Great beginner-friendly options are:
- Mailchimp
- ConvertKit
- MailerLite
- Constant Contact
These tools help you:
- Store emails
- Send newsletters
- Create automated messages
- Track open and click rates
Pick one and move forward — don’t get stuck on tech choices.
Step 3: Send a Simple Welcome Email
A welcome email sets the tone and helps prospects feel connected immediately.
Include:
- A friendly hello from the coach
- A brief story about the gym
- What to expect in your newsletters
- A few helpful beginner tips
- A link to your class schedule
This small step builds trust right away.
Step 4: What to Put in Your Weekly or Monthly Newsletters
Keep newsletters simple, short, and consistent.
Here are easy content ideas:
1. Class Highlights
New drills, techniques learned, or what students are working on.
2. Fitness and Conditioning Tips
Quick wins like warm-ups, stretches, or home drills.
3. Upcoming Events
Seminars, belt promotions, tournaments, open mats.
4. Member Spotlights
Short stories about students who are improving or doing something inspiring.
5. Behind-the-Scenes Moments
Coach insights, gym updates, new equipment, or funny moments.
6. Promotions and Trial Offers
Discounts, referral rewards, or bring-a-friend days.
7. Motivational Messages
Short quotes or mindset tips to keep students encouraged.
These create value and keep people excited about training.
Step 5: Use Newsletters to Keep Students From Quitting
Most students don’t quit because training is too hard — they quit quietly after missing a few classes. Email helps stop that.
Send:
- Check-in messages
- “Haven’t seen you in a while” reminders
- Motivational notes
- Encouraging tips
Small messages keep people connected and reduce cancellations.
Step 6: Share Real Photos, Not Stock Images
People want to see:
- Your gym
- Your coaches
- Your students
- Real training moments
Authentic photos create trust and make readers feel part of a community.
Step 7: Make Signing Up Easy
Promote your newsletter by adding:
- A sign-up link on your website
- A front desk sign-up sheet
- QR codes on posters
- Links in your social media bios
- Signup prompts on YouTube or TikTok videos
The easier you make it, the more people will subscribe.
Step 8: Send Consistently Without Stressing
You don’t need a long newsletter.
You don’t need to be a perfect writer.
You just need consistency.
Examples:
- Weekly short updates
- Bi-weekly tips
- Monthly summaries
Pick a schedule that works for you and stick with it.
Step 9: Automate Simple Emails
Automation saves time.
Set up automated emails for:
- New trial students
- Class reminders
- Welcome sequences
- “What to expect your first week” guides
These help build relationships even when you’re busy teaching.
Step 10: Track What Works — And Improve Over Time
You don’t need complicated analytics.
Just check:
- How many people open your emails
- Which links they click
- Which topics get the best reactions
Use this information to refine your content and give people more of what they enjoy.
Final Thoughts
Email newsletters are one of the easiest and most effective ways to grow your gym. They help you connect with prospects, retain current students, and build a real sense of community. Start simple, stay consistent, and focus on providing value — your gym will grow naturally from there.